By Cody Moya - New edition of Business and Marketing Tips eZine (BMTeZine.com).
1. Don't load your web site with a lot of high tech
clutter. Your visitors may miss your whole sales
message.
2. Don't use unnecessary words or phrases on your
site. You only have so much time to get your visitor's
attention and interest; make ever word count.
3. Don't make the mistake that everyone will totally
understand your web site message. Use descriptive
words and examples to get your point across.
4. Don't write your strongest point or benefit only
once. You should repeat it at least 3 times because
some people may miss it.
5. Don't push all your words together on your web
site. People like to skim; use plenty of headings
and sub headings.
6. Don't use site content your target audience isn't
interested in. If people are coming to your site to
find info about fishing don't include soccer content.
7. Don't use 50 different content formats all over
your web site. Use the same fonts, text sizes, text
colors, etc.
8. Don't use words your web site visitors might not
understand. People are not going to stop and look
in a dictionary, they will just go to another site.
9. Don't let selling words and phrases go unnoticed.
Highlight important words and phrases with color,
bolding, italics, underlining, etc.
10. Don't forget to use words that create emotion.
All people have emotions, people will have more
interest when they are emotionally attached.
Showing posts with label Online Marketing. Show all posts
Showing posts with label Online Marketing. Show all posts
Tuesday, November 27, 2007
Wednesday, July 25, 2007
How to get more from what you've already got!
By Derek Gehl
In order to make your business more successful, you have three options:
1. Get more customers
2. Sell your products for more money
3. Sell more products to the customers you are already have
I don't mean to oversimplify, but really, that's all there is to it. If you get more customers, your sales go up. If you can sell your products for more money today than you did yesterday -- and still ship the same number of units -- you'll make more money.
And finally, if you can sell more products to your existing customer base, you'll make more money.
Whenever I analyze a business that's doing well but could be doing better, I start by determining how well it's doing in each of these three areas.
Is it doing everything it can to get more customers? Is it charging as much as it could be for the products it is selling? Is it making the most of the lifetime value of its existing customers?
Very rarely do I find businesses that are performing to their utmost capability in one of these areas -- let alone all three.
So, where should you start?
Look at these three areas of business, then pick the one that has the most potential to boost your revenues right now. I suggest you focus on the one that's currently most neglected because typically that's where you'll get the highest return for the amount of time you invest.
Once you choose the area you want to focus on first, here are some growth strategies for you to try out...
The bottom line is this: Out of the three core strategies to grow your business, figure out which one holds the most opportunity for your business and start there.
Keep focused, apply the strategies I mentioned and your profits will grow! I promise!
All the best..
In order to make your business more successful, you have three options:
1. Get more customers
2. Sell your products for more money
3. Sell more products to the customers you are already have
I don't mean to oversimplify, but really, that's all there is to it. If you get more customers, your sales go up. If you can sell your products for more money today than you did yesterday -- and still ship the same number of units -- you'll make more money.
And finally, if you can sell more products to your existing customer base, you'll make more money.
Whenever I analyze a business that's doing well but could be doing better, I start by determining how well it's doing in each of these three areas.
Is it doing everything it can to get more customers? Is it charging as much as it could be for the products it is selling? Is it making the most of the lifetime value of its existing customers?
Very rarely do I find businesses that are performing to their utmost capability in one of these areas -- let alone all three.
So, where should you start?
Look at these three areas of business, then pick the one that has the most potential to boost your revenues right now. I suggest you focus on the one that's currently most neglected because typically that's where you'll get the highest return for the amount of time you invest.
Once you choose the area you want to focus on first, here are some growth strategies for you to try out...
- 1. To get more customers:
a. Increase your organic search engine rankings
b. Get more traffic through the pay-per-click search engines
c. Start an affiliate program
d. Joint venture with complementary businesses
- 2. To sell your product for more money:
a. Simply test an increase in price (try a simply 5 - 10% increase -- you may be surprised).
b. If you increase your price and your sales drop to the point that you're making less money, then write better salescopy to support the new price and try testing again. - (FACT: The more value you build in your salescopy the more you can sell your product for!)
- 3. To sell more products to your existing customers:
a. Find other products your customers are looking for and find a way to sell them by...
- Developing the product yourself.
- Finding another website that sells the product and sign up as an affiliate.
- Find a drop shipper that has the product you want
b. Utilize email marketing to stay in touch with your customers, build a strong relationship with them, and sell more products over time.
The bottom line is this: Out of the three core strategies to grow your business, figure out which one holds the most opportunity for your business and start there.
Keep focused, apply the strategies I mentioned and your profits will grow! I promise!
All the best..
Monday, April 16, 2007
Smarter Internet Marketing. Work less, Think more.
Brad Fallon is the CEO of Free IQ, the new marketplace for ideas, and Smart Marketing, Inc. which includes a network of wholesale and retail e-commerce businesses.
Beginning with a $2,000 start-up investment for My Wedding Favors in January, 2004, Brad's online businesses grew from $1.2 million in first year revenue to $7.8 million in 2005.
"Brad introduces you to specific thoughts about leveraging your strengths, improving the way you think and increasing the amount of money you make. He details the entire Free IQ system, including affiliates, content and e-commerce. And remember, the more you give the more you get. Enjoy."
CLICK Link Below:
http://freeiq.com/promoprosper
Beginning with a $2,000 start-up investment for My Wedding Favors in January, 2004, Brad's online businesses grew from $1.2 million in first year revenue to $7.8 million in 2005.
"Brad introduces you to specific thoughts about leveraging your strengths, improving the way you think and increasing the amount of money you make. He details the entire Free IQ system, including affiliates, content and e-commerce. And remember, the more you give the more you get. Enjoy."
CLICK Link Below:
http://freeiq.com/promoprosper
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